Health Insurance

"I think the person who chose the [EMR] system should be shot first and then fired," the note read.

Pamela Griffith, RN, director of applications for the UC Medical Center, displayed the note at the annual conference of the Health Information and Management Systems Society in Orlando, Fla., in late February, where a lot of discussion focused on how to get physicians to use technology.

Only a few years ago, many of the chief technology officers, vendors, hospital administrators and others who attended HIMSS thought that as technology became more pervasive, physicians would have no choice but to adapt. It turned out that assumption was false. Griffith presented the angry doctor's note as evidence of the backlash her hospital failed to anticipate.

She and others shared success stories, as well as lessons learned, of implementing new technology. The common thread was the realization that for major IT projects to be successful, physicians need to be on board, early and often. The solution, many found, was engaging doctors in leadership roles before implementation.

Sometimes it's the reluctant ones who make good leaders, said William McClatchey, MD, chief medical information officer of the Atlanta-based Piedmont Hospital system. He found involving physicians who are opposed to the technology gave the IT staff and hospital administrators a better sense of the backlash they could anticipate, and hopefully prevent, at go-live time.

While Aetna claims the system is a way to help its members make more informed decisions regarding their health, others fear insurer-run systems could create a way for health information to be used against members and physicians.

Aetna partnered with Healthline, a health information technology company based in San Francisco, to make searches through SmartSource relevant to each user's profile. The system takes into account the user's gender, age, ZIP code, health plan and employer in addition to information stored in the PHR to produce search results specific to that user.

Information includes basic health educational materials, commonly used medications and treatments for specific conditions, estimated health care costs, doctors in specific plans and information on Aetna programs that the member might be eligible for.

PHRs recently released by Microsoft and Google also allow users to link their records with relevant Web-based research. Those two systems allow the patient to control who can add to or view their records.

Edward L. Langston, MD, chair of the American Medical Association Board of Trustees, said while the AMA believes PHRs are "an important service" for patients, "[W]e are concerned that granting access to PHRs to a health insurer may have harmful implications for both patients and physicians.

The survey, released in March by California-based Davies Public Affairs, finds 91% of hospital executives have a somewhat or very unfavorable opinion of United. The company is the most ubiquitous -- it's contracted with 96% of the hospitals represented in the survey -- but its negative rating is nearly twice the 47% of Cigna, which was represented in 93% of the surveyed hospitals.

United also was No. 1 -- at 64% -- in being rated the most difficult company with which to negotiate. United was rated worst in timeliness of payment, reimbursement rates, honesty and candor in negotiations, denial of claims, dealings with hospitals and dealings with physicians.

"I think what the survey results show very clearly is that the reason United was rated very poorly was because they behave in a way that deserves to be rated poorly," said Brandon Edwards, who manages Davies' health care segment.

United spokesman Tyler Mason said the Davies firm used questionable methods in collecting its data, and said the survey appeared to be motivated to single out United specifically. Davies' client list includes hospitals. This "is a poorly disguised PR stunt conducted by a PR firm with a questionable reputation," Mason said in an e-mailed statement.

The North American Brain Injury Society will hold it's 6th Annual Conference on Brain Injury October 2-4, 2008 in New Orleans, Louisiana. The conference is the largest annual gathering of North American professionals working in the field of brain injury. Attendees are comprised of basic scientists, rehabilitation physicians, psychiatrists, psychologists, neuropsychologists, speech pathologists, occupational therapists, physical therapists, social workers, nurses, case managers, legal professionals, advocates and all others working in the field of brain injury.

The 2008 conference will focus on four concurrent education tracks covering the following topic areas:

• Medical-Clinical Best Practices
• Research/Science
• Life Long Living & Working
• Legal Issues in Brain Injury

In all, over 60 of the leading experts from North America will present the latest advances in the science, rehabilitation and treatment of traumatic brain injury. You can access additional information on the conference at the NABIS website here.